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Irregular Choice was created by Dan Sullivan in 1999 as a reason to stand out from the crowd. His fearlessness translates into the design of these shoes, and an Irregular Choice shoe is not like any other you’ll find.  Irregular Choice designs completely unique and truthful, as Dan pays no attention to the fashion industry or other brands. 

Dan has a very clear vision, which is never swayed and is brought to life within the Irregular Choice stores. “Recapture your freedom which eloped with your youth'' - Dan Sullivan, Owner & Designer.