Hello Kitty, also known by her full name Kitty White, is a Japanese fictional character produced by Sanrio, created by Yuko Shimizu and currently designed by Yuko Yamaguchi. Sanrio depicts Hello Kitty as a young female gijinka (anthropomorphisation) of Japanese Bobtail with a red bow and notably, no mouth. According to her backstory, she is a perpetual 3rd-grade student who lives outside London. Sanrio announced in 2018 that Hello Kitty's birthday is 1 November. Since her creation, Hello Kitty has become a media franchise superstar including a product line, clothing apparel, toys, manga comics, anime series, pop music, and other media.
Hello, Kitty is a staple of the kawaii segment of Japanese pop culture. By 2010 Sanrio had groomed Hello Kitty into a global marketing superpower, worth $6 billion a year! And whilst Hello Kitty was originally marketed towards pre-teen females, Hello Kitty's audience now includes adolescents and adults alike. A variety of merchandise ranging from stationery and school supplies to fashion accessories and homewares and clothing features Hello Kitty. There have been Hello Kitty TV series, as well as manga comics and anime films. There are three Sanrio theme parks based on Hello Kitty!
The Hello Kitty product range has expanded from dolls, stickers, greeting cards, clothes, accessories, school supplies and stationery to purses, toasters, televisions, other home appliances, massagers, and computer equipment. These products range from mass market items to high-end consumer products and rare collectables. Hello, Kitty has her own branded album, Hello World, featuring Hello Kitty-inspired songs performed by a collection of artists.
Beserk has a neat collection of Sanrio and Hello Kitty items you might enjoy. Loungefly supplies a lot of officially licensed merchandise for Hello Kitty too! Backpacks, wallets and purses, coin purses and bags, crossbody bags, handbags, plush toys, vinyl toys (Funko Pop! Vinyl), slippers, hats, edibles, blind bags, and lunch boxes!