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What is Lolita Fashion?

Lolita is a fashion subculture from Japan that is highly influenced by Victorian and Edwardian children's clothing and styles from the Rococo period. Beserk adores the Lolita fashion style and we cater for those who share our passion for everything Lolita! What is Lolita? It's not the 1997 film of the same name. Nor is it the novel Lolita written by Vladimir Nabokov. It is unclear about the origins of the name in reference to fashion, but it was never intended to be compared to these specific works.

Lolita is a fashion subculture from Japan that is primarily influenced by Victorian- and Edwardian-era children's clothing styles from the late baroque period (late baroque is a highly ornamental and overly theatrical style of decoration which combines asymmetry, scrolling curves and gliding white and pastel colours, sculpted moulding, creating a quaint yet highly regal illusion of style and motion). A very distinctive aspect of Lolita fashion is the covetable aesthetic of extreme cuteness (like a Gothic kawaii).

Lolita Style


Another main feature of Lolita clothing is the volume of the skirt, often created by a petticoat. The skirt can be bell-shaped or A-shaped, and other components of Lolita sartorial expression can include a traditional stylised blouse (usually with lace trimmings and other embellishments), and the common wearing of of wigs in combination with other head wear accessories such as bows or bonnets. For further visual impact, Lolita's matching knee socks, ankle socks or tights, together with high heels or cute flats.

Discover Lolita Fashion

The most popular kinds of Lolita are sweet, Gothic and classic. Sweet Lolita is a type of vibrant appeal which often has prints of quaint things such as tea cups and saucers, innocent animals and carousels. Gothic Lolita is commonly intricate with darker tones (black, obviously!). The Classic Lolita sub type doesn't normally have prints or too many intricacies, as the focus is centred on maturity, subtle details, and peripheral embellishments. Lolita is a reflection of you! It is perfectly fine to self-create your specific unique Lolita style - just as long as you stay within the general guidelines of the style! Otherwise it's just not "Lolita".

The Different Lolita Fashion Styles

Beserk stocks a huge range of Lolita products including wigs, lipsticks, nail polish, nail art, clothing, shoes, handbags, purses, hosiery, false eyelashes, eye shadows, earrings, necklaces and so much more! With baby pinks, blues, purples! Blacks, whites, reds! Don't miss out on your chance to pick up some amazing, high quality Lolita products so you can get creative today!

Here at Beserk we have a wide array of Lolita dresses available from brands such as Hell Bunny, Collectif, Punk Rave and more! Perfect for any occasion and even everyday wear if that's your jam. Lolita is a fashion subculture from Japan that is highly influenced by Victorian and Edwardian children's clothing and styles from the Rococo period. Beserk adores the Lolita fashion style and we cater for those who share our passion for everything Kawaii and Lolita!

Lolita fashion is all about the quirky, stylish, and dazzling dresses that originated from Japan. There are plenty of such historical fashion trends out there, but nothing beats the beauty and popularity of Lolita fashion, and for a good reason.


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