PULP RIOT

‘You are the artist, hair is the canvas, Pulp Riot is the paint!’

For years, people have been creating hair products for stylists, who have never spent a day working behind the chair.  David & Alexis Thurston, the founders, create and test Pulp Riot products inside of Butterfly Loft, their hair salon in Los Angeles, California.

Born during the digital revolution, Pulp Riot has emerged as the professional beauty brand with the highest level of engagement on social media, which enables them to carry out their mission of giving artists a global platform to gain more exposure and to be more successful, to deliver superior and accessible streaming education, and to link the industry worldwide through their digital network! 

When they launched Pulp Riot in 2016, it was just the two of them creating products inside of their salon. Now, an army of artists across the world march alongside them, and together they’ve been responsible for disrupting a stagnant industry, putting the power back into the hands of the artist. The result? Pulp Riot is the fastest growing professional hair color brand worldwide!

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Alexis says, “The magic happens when there are zero degrees of separation between those creating the products and the artists who use the products every day in their salons.”

David says “While other brands are trying to figure out how to utilize the digital world, it’s simply part of our DNA. This allows us to reach right through phones across the world and educate, entertain, and inspire artists across the globe.”

HOW TO APPLY PULP RIOT!

You are the artist, hair is the canvas, Pulp Riot is the paint. Create your masterpiece!
Pulp Riot’s Semi-Permanent colour line stands out thanks to its nourishing, creamy consistency and conditioner based formula. As with all Pulp Riot products it is cruelty-free, vegan, free of silicones, MEA, parabens and contains the nourishing natural bond builder quinoa. So easily blendable, they are the perfect consistency to achieve the modern blending techniques to deliver the Insta-worthy results hair artists and today’s clients demand.

THE BENEFITS:
-Conditioner based and so easier to apply
-More vibrant, it lasts longer, and it fades better
-Semi-permanent colour shades including clear for pastelisation
-Highly pigmented for vibrant results
-Fades evenly and true to tone
-Incredible conditioning shine thanks to quinoa seed formula base
-Lasts 25 to 42 hair washes
-Removable with blank canvas
-Beautiful fragrance

THE INSTRUCTIONS:
Step 1. Do not use a conditioner or treatment prior to applying Pulp Riot
Step 2. If pre-lightening the hair, make sure to completely shampoo out the bleach or toner
Step 3. Do not mix Pulp Riot with a developer
Step 4. Apply Pulp Riot to clean, dry hair
Step 5. Saturation is key. Working with 1/2 inch sections makes saturation easy
Step 6. Leave on the hair for 25 to 40 minutes, without heat
Step 7. Rinse thoroughly with cool water. No Shampoo. Conditioner on ends optional
-For the brightest and truest colour tone results, apply on pre-lightened hair
-Shades can all be mixed with each other to create custom colours
-Clear can be used to dilute colours to make them lighter or pastel and Noir (black) can be added to colours to make them darker

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