Pravana was founded in 2004 by 30-year industry veteran Steve Goddard, and has grown into one of the most trusted names in vivid and professional hair colour, used by both home colourists and salon professionals worldwide. 

The range can include the ChromaSilk Vivids collection in Neons, Pastels and full-strength shades, alongside ChromaSilk permanent creme colour, the Pure Light blonding collection and The Perfect Blonde toning line, depending on current stock. Vivids shades are vegan and cruelty-free, paraben-free and don't require a developer, making them a straightforward option for a bold colour change at home. 

Explore the wider hair colour range for more brands, or browse vegan hair colour and black hair colour for more specific shades. If you're after a red base to build from, check out red hair colour before layering on Vivids. 

Building a mermaid-style look? Check out mermaid hair for a curated palette, or compare Pravana with Arctic Fox and Good Dye Young for other vivid, vegan-formulated brands worth trying. Browse the wider vegan range for more cruelty-free beauty picks beyond hair colour.

Frequently Asked Questions

When was Pravana founded? 

Pravana was founded in 2004 by industry veteran Steve Goddard. 

Is Pravana Vivids vegan and cruelty-free? 

Yes, the ChromaSilk Vivids collection is paraben-free and cruelty-free. 

Do I need a developer for Pravana Vivids? 

No, ChromaSilk Vivids is a semi-permanent, non-oxidative colour designed to be used without developer. 

What Pravana products does Beserk stock? 

The range can include ChromaSilk Vivids, ChromaSilk permanent creme colour, the Pure Light blonding collection and The Perfect Blonde toning line, depending on current stock. 

How long does Pravana Vivids colour last? 

Vibrant colour can last up to 30 washes when used with Pravana's Colour Protect Shampoo and Conditioner.