You have nothing in your cart.
Continue shopping here
Add To Cart

Beserk | Gift Voucher


Add To Cart

Virgin Pink | HAIR COLOUR [236ml]


Add To Cart

Original Deluxe [SMALL] | CUSTOM FANGS


Add To Cart

Juniper Green | HAIR DYE


Add To Cart

Aquamarine | HAIR COLOUR [236ml]


Add To Cart



Add To Cart



Add To Cart

Wrath | HAIR COLOUR [236ml]


Add To Cart

Purple AF | HAIR COLOUR [118ml]


Add To Cart



YOU ARE ONLY AWAY FROM FREE SHIPPING You are eligible for free shipping!


Calculated in checkout

Cart Subtotal


What is Kawaii Fashion, and what are some key characteristics of this style? - 

Kawaii fashion is a Japanese fashion subculture that is characterised by its cute, whimsical, and childlike aesthetic. The term "kawaii" means cute or adorable in Japanese, and the style emphasises the use of bright colours, playful patterns, and super cute accessories. Here are some key elements of Kawaii fashion:

Pastel colours: Kawaii fashion often features soft, pastel colours such as pink, lavender, mint green, and baby blue! These colours give the style a sweet and innocent vibe.

Oversized or baggy clothing: Kawaii fashion often incorporates oversized or baggy clothing, such as oversized sweaters or loose-fitting dresses. This style emphasises comfort and a relaxed, playful look!

Cute patterns: Kawaii fashion often incorporates cute and playful patterns, such as polka dots, stripes, and cartoon characters. These patterns add to the overall cuteness of the style.

Accessories: Accessories are an integral part of Kawaii fashion, and often include items such as bows, headbands, stuffed animals, and cute jewellery! These accessories help to complete the overall Kawaii style look.

Childlike elements: Kawaii fashion often incorporates childlike elements, such as teddy bears, cupcakes, rainbows and more! These elements give the style a youthful and playful feel to the kawaii fashion subculture!

Makeup: Kawaii fashion often features light, natural-looking makeup, with a focus on big bright, sparkly eyes and pink soft lips!

Overall, Kawaii fashion is a playful and fun style that celebrates cuteness and innocence! It's a very popular fashion subculture in Japan and has gained a following around the world.

What types of Clothing and Accessories can I find on Beserk's Kawaii collection, and are there any particular Brands to look for? - 

Beserk's Kawaii collection features a variety of Clothing and Accessories inspired by Japanese Pop culture and the kawaii aesthetic. Some of the types of items you can find in the collection include:

Clothing: Dresses, Skirts, Tops and T-shirts, Hoodies, Jackets, and Leggings!

Accessories: Bags, Backpacks, Purses, Wallets, Phone cases, Keychains, Jewellery, and Hair accessories!

Footwear: Shoes, Sneakers, Boots, and Sandals!

Some of the brands and designers featured in Beserk's Kawaii collection include: Loungefly, 6% Doki Doki,YRU andPastel Pixie!

Overall, the Kawaii collection at Beserk offers a wide variety of fun and playful clothing and accessories from a range of brands and designers, making it a great place to find unique and colourful items to express your personal style.

How can I incorporate Kawaii elements into my outfits without going overboard, and what are some ways to balance the look with other styles? - 

Incorporating Kawaii elements into your outfits can be a fun way to add a playful and quirky touch to your personal style. Here are some tips to help you do so without going overboard and to balance the look with other styles:

Start with small touches: Begin by adding a few Kawaii Accessories or clothing items to your outfit, such as a cute phone case, a playful Hair accessory, or a Kawaii-inspired bag. This can help you introduce the style gradually without overwhelming your look!

Mix and match with other styles: Try incorporating Kawaii elements into your existing wardrobe by mixing them with other styles you already wear. For example, you could pair a Kawaii-inspired skirt with a classic white t-shirt and sneakers for a playful twist on a casual look!

Use colour to your advantage: Kawaii style is characterised by bright, bold colours. Incorporate pops of colour into your outfit with Kawaii-inspired items, but balance them out with neutral pieces to avoid looking too busy!

Play with texture: Kawaii style often incorporates plush fabrics and playful textures like ruffles, bows, and sequins. Consider adding a textured Kawaii accessory, such as a fluffy keychain or a glittery hair clip, to your outfit for a fun touch!

Embrace your personal style: Remember that the Kawaii style is just one element of your overall look. Incorporate Kawaii elements into your outfits in a way that feels authentic to you and compliments your personal style. Don't be afraid to experiment and have fun with it!

By incorporating Kawaii elements into your outfits in a balanced and thoughtful way, you can create a unique and playful look that expresses your individual style!

Are there any specific care instructions I should follow for Kawaii Clothing and Accessories, especially if they have delicate or intricate designs? - 

Yes, some Kawaii Clothing and accessories may require special care due to delicate or intricate designs. Here are some general tips to help you care for your Kawaii items:

Follow the care label: Always check the care label on your Kawaii Clothing or accessory for specific care instructions. This will give you important information about the fabric, washing temperature, and other important care details.

Hand Wash delicate items: If you have a delicate Kawaii item with intricate details like beading or embroidery, consider handwashing it instead of putting it in the washing machine. Use a gentle detergent and cool water, and be careful not to rub or wring the item too vigorously.

Use a laundry bag: To protect delicate Kawaii items in the washing machine, use a laundry bag or pillowcase to keep them separate from other items. This can help prevent snagging or tangling of delicate fabrics or details.

Air dry: Avoid putting Kawaii items in the dryer, as this can damage delicate fabrics or shrink the item. Instead, lay the item flat to air dry or hang it up to dry.

Store carefully: When you're not wearing your Kawaii items, store them carefully to prevent damage. Consider hanging delicate clothing items on padded hangers to prevent stretching, and store accessories in a soft fabric bag to protect them from scratches or other damage.

By following these care tips, you can help ensure that your Kawaii clothing and accessories stay in great condition for as long as possible!

How did Kawaii Fashion spread? - 

Kawaii Fashion is a style of dress that originated in Japan and is characterised by its use of bright colours and childlike motifs. The word "Kawaii" itself means "cute" or "adorable" in Japanese, and this aesthetic has been popular among young people in Japan for decades. In recent years, however, Kawaii Fashion has begun to gain popularity outside of Japan, particularly in East and Southeast Asia.

How could Kawaii Fashion and Products improve your life? -

Kawaii products can improve your life in a number of ways. For one, they can add a touch of cuteness and fun to your everyday routine. From kawaii stationery and notebooks to kawaii clothes and accessories, there are endless kawaii products to choose from to help you inject a bit of fun into your life. Secondly, kawaii products can help you to express your personality and individuality.

Welcome Newcomer