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Founded in 2014 by model and animal lover Kristen Leanne, Arctic Fox, is one of the fastest growing hair colour lines in the world. After bonding with her partner over a shared passion for colour, self expression, red wine and of course animals, they set out to create the best semi-permanent colours available today. Two years of research and development have gone into Arctic Fox to formulate a colour that is highly pigmented, bleeds less, and won't stain your sinks. Arctic Fox is long lasting semi-permanent colour that is easy to work with, conditioning and smells great! Arctic Fox is formulated to fade within the original colour spectrum, so as the colour fades the shades will continue to be the gorgeous tones that your clients wanted. This also means creating lighter shades and pastels with our diluter, Arctic Mist, is much easier and more accurate than ever before. In addition to making great colour, Arctic Fox also donates a portion of their profits to help prevent animal abuse, and are (and always will be) 100% cruelty free and vegan. Arctic Fox contains no drying alcohols, PPDs, or harsh chemicals.