DIRECTIONS

Directions Hair Colour is a range of super bright, semi permanent hair colours. With every single colour of the rainbow from pink, purple, blue, aqua, green, red plus more!  This is not entirely true though - a rainbow, by definition, only has seven colours (Red, Orange, Yellow, Green, Blue, Indigo and Violet). But  Directions Hair Colour has over 36 colours in their exotic collection!

Use over bleached or pre-lightened hair for vibrant results, excellent staying power and a lovely fade. Highly recommended! At the height of the fashion explosion these unique tubs of colour rocketed and have been supporting fashion trends and styles worldwide ever since, even landing themselves on many celebrity heads along the way.  With no ammonia, peroxide or PPD and a strict in house 'no animal testing' policy - Directions Semi Permanent Hair Colour is not only the best fashion shade of choice, it's also the safer way to colour.

British made and loved world wide, every product is 100% Vegan and Cruelty-free, so you can rest easy knowing that not a single animal was harmed or exploited during manufacture and supply.

Established in 1981 under the La Riche brand, Directions Hair Colour is endorsed by PETA and is the preferred brand of semi-permanent colour for thousands of alternative and pastel goth zealots around the world!

Some colours include: Dark Tulip, Fire, Flamingo Pink, Bright Daffodil, Alpine Green, Denim Blue, Plum, Wysteria, Rubine, Apricot, Cerise, Rubine, Tangerine, Mandarin, Lagoon Blue, Spring Green, Silver, and of course Ebony (for all you metalheads). Seriously you could go full rainbow unicorn with Directions.. And you totally should!