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Adore semi-permanent hair dye & hair colours for you to get creative and choose your own styles, colours and shades! Create bright results over bleached and light hair or use as a semi permanent hair dye for black hair with subtle but amazing results!
We love to get creative here at Beserk and we love to go crazy with our hair colours! We also know that a lot of our customers love to stand out with quirky, freaky and ethereal styles with bright green mohawks, fiery orange crew cuts, gorgeous galaxy hair and adorable yellow curly bobs!
With stunning Adore Hair dye colours for you to choose from including but not limited to African Violet, Fiesta Fuchsia, Fruit Punch, Intense Red, Jet Black, Lavender, Magenta, Pink Petal, Raging Red, Royal Navy, Ruby Red, Soft Lavender, Sweet Mint and Wild Cherry! Create some stunning looks such as an ombre fade, split dye, galaxy hair, balayage, sombre or even just highlights! We have some lovely colours for you to choose from with stunning light greens, deep blue, stunning pinks, reds, purples and even a black!
Beserk brings you a huge range of hair colours and brands for you to choose from, with some of your favourite and sought out products! Don't forget to check out the rest of our products including our Homewares section, Pop Culture, Shoes, Clothing, Gift Ideas, our other brands, and Clearance section for amazing deals on great products from brands that you love!
Award Winning Customer Service
Helping you is our top priority! Our 8 Customer Service Awards reflect the friendly, personal support we love to provide.
All items are kept in stock!
All our items are 100% Genuine and dispatched from our warehouse at Virginia, Queensland, Australia. We do not sell cheap copies!
Secure payments
Your privacy and security are our top priority. SSL-encrypted and Google-verified.
Welcome to Beserk – Australia's Premier Alternative & Gothic Fashion Destination
Welcome to Beserk – Australia's Premier Alternative & Gothic Fashion DestinationSHOP ALTERNATIVE & GOTHIC CLOTHING ONLINE
Beserk is Australia's longest-running and most trusted online store for gothic clothing, alternative fashion, and dark luxury apparel. Since our founding, we've been the go-to destination for alternative style enthusiasts seeking premium goth clothing, punk fashion, and edgy streetwear.
Based in Brisbane, we curate an extensive collection of gothic fashion and alternative clothing from leading international brands. From complete goth outfits to statement accessories, we bring the world's best alternative fashion directly to your door across Australia and beyond.
Build your signature look from head to toe with our range of gothic boots, platform shoes, alternative dresses, band tees, fishnet stockings, chokers, and body jewelry. We also stock cult-favorite hair dyes, goth cosmetics, Korean skincare, vegan beauty products, and alternative homewares to complete your dark aesthetic lifestyle.
ALTERNATIVE FASHION FOR EVERY STYLE
Whether you're into gothic lolita, nu-goth, punk rock, grunge, emo fashion, or kawaii dark styles, Beserk has you covered. Our carefully curated alternative clothing collection lets you express your unique personality – from soft goth and pastel grunge to full witchy vibes and hardcore punk aesthetics.
Mix sweetness with darkness, combine kawaii cute with gothic edge, or go full alternative badass. With hundreds of products spanning alternative dresses, gothic tops, punk pants, platform boots, and statement accessories, the styling possibilities are endless.
POP CULTURE, GAMING & COSPLAY ESSENTIALS
Level up your wardrobe with our pop culture apparel, anime merch, gaming clothing, and geek fashion. Shop licensed band tees, horror movie merchandise, and fandom apparel that celebrates your obsessions.
Our cosplay collection features wigs, colored contact lenses, costume accessories, and character-inspired fashion perfect for conventions, photoshoots, or everyday cosplay style. Plus, explore our K-beauty range with Korean skincare products, sheet masks, and Asian beauty essentials to achieve that flawless gamer-girl glow.
Why Shop Beserk? ✦ Australia's largest alternative fashion retailer
✦ Curated collections from global alternative brands
✦ Gothic, punk, grunge, kawaii & pop culture styles
✦ Gaming apparel, anime merch & cosplay supplies
✦ Korean skincare & K-beauty products
✦ Fast Australian shipping
✦ Expert alternative fashion curation
Tag #beserk on social media to showcase your alternative style and be featured in our community.