Clear Filter


Swizzels is one of the largest running sweet factories in the world and they've been making sweets since 1928 and still continue inventing to this day! It all started with Alfred and Maurice Matlow launching Matlow Bros. Ltd and making jelly sweets in a small factory in London (1928). Five years later, The Matlows joined forces with another sweet factory owner, David Dee, to share factory space in East London! Swizzels specialised in manufacturing fizzy sweets in compressed tablet form and Swizzels Ltd. was formed! 

In the 1930's our favourite lolly was created, The Fizzer! This was the original compressed fizzy sweet and until the 2nd world war Fizzers were packed by hand, as orders grew a roll wrapper was purchased! 24 years later, Love Hearts were launched by Swizzels and the production of Love Hearts with the embossed messages and edible ink remains a secret and is unique to Swizzels, how cool!

 In 1975, The company became Swizzels Matlow Ltd. to reference the Matlow Brothers and their legacy! Two years later the incredible Lipsticks and Whistles lolly launched at Swizzels Matlow. 

All these beloved lollies are available at Beserk ready for you and your tummy to be happy upon its arrival in your next order!