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You may be wondering, “What exactly is goth, punk and alternative makeup?” Alternative makeup is all about creating a makeup look that fits your personal style... For your makeup look to 'qualify' as alternative, it only needs to be a personal expression that stands apart from mainstream. In general, alternative, or 'alt', fashion does not conform to widely popular style trends of the times that have widespread popularity. 

Alternative makeup is the latest makeup trend to hit the scene, and it's all about embracing an edgy, rocker aesthetic. Basically, it's perfect for anyone looking to convey a bit of attitude with their makeup style. 

we all can acknowledge that makeup is a major part when pulling off the gothic style. Eye makeup reveals the artistic genius in applying eyeliners and mascara to achieve the cat eye, new wave eye look. There is a common misconception that Goth eye makeup has to be applied in the right way with the right exact amount. We use too much makeup thinking that it is what defines the look. The Goth style is a cool look and each one of us should know how to achieve it without overdoing it.