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FRED is a Pawtucket, Rhode Island-based team of designers with partners around the globe, all focused on well-designed stuff that solves a problem, puts a smile on your face, and doesn't cost a fortune. They delight in taking everyday, functional items and transforming them into something fresh and unexpected, something hilarious, and personal to you. The design drives FRED's business, and the team works with talents from all over the world - England, Europe, Latin America, Israel, China, Turkey, Korea, Thailand – an ever-expanding list. FRED combines modern materials and processes with real-world pricing - guaranteeing your satisfaction!

Products that say “I am the curator of my own life." FRED products are useful, but they’re also accurate social expressions – they say a lot about you. FRED fully support their products with close manufacturing supervision, relentless quality management, and ongoing safety testing – and guarantee your satisfaction. FRED aims to be friendly, fun, and helpful around the house.

At Beserk, we think FRED's homewares, office wares, bar and kitchenware's have achieved that goal. Featuring items such as the MagnetiPups, MagnetiCats, Llama Tea Infusers, Shark's Tooth folding combs, the Desk Donut, the Atomic nose Trimmer, the Obsessive Chef Cutting Board, Babushkups, Camping Martini Cups, candelabras, chopsticks, zany wine-stoppers, Boogie Bites Party Sticks, roman numeral birthday candles, and so much more, including products to satisfy the green thumbs in the garden! FRED offers planters and bird-feeders in all sorts of abnormal designs. Your little ones are also covered with a fantastic Kids Gifts range. This is a one-stop-shop for novelty gift ideas for those people you struggle to buy for. If you fancy yourself as a fancy-pants, then check out FRED Homewares now!