You have nothing in your cart.
Continue shopping here
Add To Cart

Purple AF | HAIR COLOUR [236ml]


Add To Cart

Beserk | Gift Voucher


Add To Cart

Virgin Pink | HAIR COLOUR [236ml]


Add To Cart

Original Deluxe [SMALL] | CUSTOM FANGS


Add To Cart

Juniper Green | HAIR DYE


Add To Cart

Aquamarine | HAIR COLOUR [236ml]


Add To Cart

Poison | HAIR COLOUR [236ml]


Add To Cart



Add To Cart

Purple AF | HAIR COLOUR [118ml]


Add To Cart

Wrath | HAIR COLOUR [236ml]


YOU ARE ONLY AWAY FROM FREE SHIPPING You are eligible for free shipping!


Calculated in checkout

Cart Subtotal


La Riche Directions Hair Colour is a range of super bright, semi-permanent hair colours. With every single colour of the rainbow from pink, purple, blue, aqua, green, red plus more!  This is not entirely true though - a rainbow, by definition, only has seven colours (Red, Orange, Yellow, Green, Blue, Indigo and Violet). But Directions Hair Colour has over 36 colours in their exotic collection!

Established in 1981 under the La Riche brand, Directions Hair Colour is endorsed by PETA and is the preferred brand of semi-permanent colour for thousands of alternative and pastel goth zealots around the world!

Some of Beserks range of colours include Dark Tulip, Fire, Flamingo Pink, Bright Daffodil, Alpine Green, Denim Blue, Plum, Wysteria, Rubine, Apricot, Cerise, Rubine, Tangerine, Mandarin, Lagoon Blue, Spring Green, Silver, and of course Ebony (for all you metalheads). Seriously you could go full rainbow unicorn with Directions. And you totally should!

Common Questions

What are Directions hair dyes, and how are they different from other hair colouring products?

Directions hair dyes are a brand of semi-permanent hair colour that are known for their bright and bold shades. They differ from other hair colouring products and Brands in several ways:

Semi-permanent: Directions hair dyes are semi-permanent, which means that they will gradually fade over time, rather than washing out in a single wash. This makes them a good choice for those who want to experiment with bright colours without committing to a long-term colour change!

No Nasties (Ammonia and Peroxide)!: Directions hair dyes do not contain any Ammonia or Peroxide, which are common chemicals found in Hair dyes. This makes Directions a gentler option for those who want to avoid harsh chemicals and hair damage!

Vegan and Cruelty-free: Directions hair dyes are Vegan and Cruelty-free, which means that they do not contain any animal products and aren’t tested on animals! This makes them a great choice for our Vegan friends and fellow Animal lovers!

Wide range of colours: Directions hair dyes come in a wide range of bright and bold colours, including neon shades, pastels, and metallics. This allows for a lot of creativity and experimentation when it comes to hair colour!

Overall, Directions hair dyes are a great choice for those who want to experiment with bold and bright hair colours without committing to a long-term change, and who are looking for a gentler, more ethical option when it comes to hair colouring products!

How long do Directions hair dyes typically last, and what can I do to make them last longer?

The longevity of Directions hair dyes can vary depending on several factors, such as the colour of the dye, the porosity of your hair, and how frequently you wash your hair. In general, semi-permanent hair dyes like Directions can last anywhere from a few weeks to several months.

To help your Directions hair dye last longer, here are some tips:

  • Use cool water: Hot water can cause the hair cuticle to open, which can cause the dye to fade faster. Use cool water when washing your hair to help keep the colour intact.
  • Use Sulphate-free shampoo: Sulphates can strip the hair of its natural oils and cause the colour to fade faster. Use a sulphate-free shampoo to help preserve the colour!
  • Avoid heat styling: Heat styling tools like flat irons and curling irons can cause the colour to fade faster. If you must use heat styling tools, use a heat protectant spray and turn down the heat to help preserve the colour.
  • Avoid chlorine: Chlorine can cause the colour to fade faster, so avoid swimming in chlorinated pools or use a swim cap!
  • Touch up as needed: As the colour fades, touch up your hair with more Directions hair dye to help maintain the vibrancy of the colour.

By following these tips, you can help your Directions hair dye last longer and maintain its vibrancy!

Can I use Directions hair dye on unbleached hair, or do I need to bleach it first?

Directions hair dye can be used on unbleached hair, but the final colour result may not be as vibrant or intense as it would be on bleached hair. This is because the natural colour of your hair will mix with the dye, creating a unique colour that may be different from the colour on the dye's packaging.

If you have dark hair and want to achieve a more vibrant colour, it is recommended to bleach your hair first. Bleaching will strip your hair of its natural colour, allowing the dye to fully saturate your hair and produce a more intense colour result.

If you have lighter hair, you may be able to achieve a vibrant colour result without bleaching. However, it's important to note that everyone's hair is different and may react differently to the dye. It's always suggested to do a strand test first to see how the colour will turn out on your hair! Overall, while you can use Directions hair dye on unbleached hair, bleaching will help achieve a more vibrant and intense colour result that you may be after.

What are some tips for achieving the best results with Directions hair dye, and are there any special considerations I should be aware of before using it?

Here are some tips for achieving the best results with Directions hair dye:

Pre-lighten your hair: For best results, your hair should be pre-lightened to a pale blonde shade before applying Directions hair dye. This will ensure that the colour shows up as vivid and bright as possible.

Apply to dry, clean hair: Make sure your hair is completely dry and free of any product buildup before applying the dye. This will help the colour to adhere evenly and last longer.

Use gloves: Directions hair dye can stain your skin, so be sure to wear gloves when applying the dye.

Apply evenly: Use a brush or your fingers to apply the dye evenly throughout your hair. Avoid applying too much dye  to one section, as this can result in uneven colour.

Process time: The processing time can vary depending on the colour and the desired intensity, but it typically ranges from 15-30 minutes. Be sure to check the instructions/directions for your specific brand of dye and colour.

Rinse thoroughly: Once the processing time is up, rinse your hair thoroughly with cool water until the water runs clear. Do not use shampoo or conditioner!

Aftercare: To help your colour last as long as possible, avoid washing your hair for 24-48 hours after colouring. Use a Sulphate-free shampoo and conditioner, and avoid using heat styling tools as much as possible.

Some special considerations to be aware of before using Directions hair dye include:

Allergic reactions: As with any hair dye, it's possible to have an allergic reaction to Directions hair dye. Perform a patch test before using it on your entire head.

Welcome Newcomer