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When Ori Saidi and Daniel Gassner met in 1999 at the Ascolo School of Art and Design in Tel Aviv it was the beginning of an amazing friendship. By 2004 they had embarked on a mission to open a design studio, which they named Ototo. Ototo in Hebrew means "Any minute now", which stemmed from the understanding that any idea can pop into your head at any time. Inspired by the notion that the next great idea is just around the corner, waiting to arrive, Ototo began. 

Providing products from Knife sharpeners to tea ladles with a witty and unexpected twist. Many of Ototos products are inspired by fairy tales and myths while incorporating humor into their design processes to infuse whimsical and playfulness into each and every product whilst providing exceptional functionality.

The studio’s unique products are distributed internationally to over 30 different countries and can be found in museums, art galleries and design expos, as well as in home design stores in your area. OTOTO continues to look for new ideas, with a true passion for creation and the desire to share their work with anyone who appreciates creative design as much as they do.