IDLEWILD.
Stationeryand gifts! Idlewild Co. is a boutique paper goods and gift company founded in 2010 by artist and designer, Katie Gastley. Which would later become a nationally distributed stationery line began with a tiny pop-up store at the Renegade Craft Festival in McCarren Park, Brooklyn. A few shoppers noticed her whimsically hand-painted Brooklyn neighbourhood prints and asked if Katie would create wedding stationery based on the artwork- and shortly thereafter she was working on her first commissioned invitations. With a robust collection of hand-painted wedding suites under her
belt, she expanded her work into a line of greeting cards and hand-bound notebooks that debuted at the National Stationery Show. In a few short years, the brand has established itself as a go-to independent source for creative gift products, selling through hundreds of stores across the globe, including here at Beserk.
Each gift card we stock definitely has a bespoke feel, that is, it looks and feels like it was designed and made for a particular person, and that they appear genuine and authentic. And they are adorable! A particular favourite of ours is the "Hang in there" sloth card, "Mr. & Mr." card (which is perfect to accompany a wedding gift for a gay couple). They come in a white envelope that is blank on the inside, so you can put your own unique message in them.