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Beserk was launched in 2000 as the answer to a distinct lack of alternative fashion in the Australian market. Fully online by 2001, we realised there was a niche market for non-mainstream fashion for international brands. We expanded in 2010 to sell other brands that suited Beserk and now sell over 100 uniquely sourced brands on our site. Beserk is Australia’s largest, longest-running Alternative Online store. We offer an impressive range of all things weird, wonderful, and unconventional: clothing, accessories, homewares, shoes, cosmetics and pop-culture collectables, all aimed towards the ever-growing alternative market. We accommodate all subcultures and countercultures, many of which didn’t exist when Beserk was first established. 

We maintain trends and are the go-to fashion outlet for every persuasion, lifestyle and gender. Our customers feel comfortable shopping with us: we never judge or discriminate and cater for all unique individuals. We are an equal opportunity employer and our staff are as diverse and inclusive as our customers. Beserk offers the latest, hottest, most diverse range of items from around the world. Our strategic vision is achievable; to be the number one store for alternative fashion, to create acceptance of diversity and all things curious, to be a socially and environmentally conscious business that provides an exceptional experience that customers revere, recommend, and to which they will return.

Beserk doesn't just provide you with other brands, but we've also designed and created our own clothing line, with signature prints and stunning Victorian gothic clothing! With awesome unique designs that give off an anime-inspired feel, giving you a glimpse into our favourite artists. With collaborative T-Shirts including our Iren Horrors men's shirt featuring a beautiful design called "Kitsune" that Iren Horrors of DeviantArt created, as well as our Army Of Wonderland t-shirt designed by Matt Poser and our Dreaming Desire t-shirt designed by Aureole!