Purple AF | HAIR COLOUR [118ml]

My go to hair dye its so good and smells amazing, my hair is always soft after and the colour sticks so well :)

Really good

The colour lives up to the name, easy to use, use gloves, because the colour will also stain skin. My hair feels soft and silky. Unfortunately the colour only lasts a few washes before it starts to become patchy. But definitely recommend.

My hair is naturally a level 2 and I didn’t lift it, the colour came out how I intended; a dark purple. Chef’s kiss 🫶

Such good colour coverage. I had lightened hair already, but the colour turned out so even for a home job, I was so surprised! I won't be paying $300 for a hairdresser anymore! The bubblegum smell reactivated when wet with salt water, it was really cool! Colour is still as vibrant after several washes and the beach trip! What colour next?

Love Arctic fox. I never get my hair to level 10 and the colours still hold so well. Faded out to a nice purple pink!

Great colour loved it

Loved it so much the first time I had to re-order.

My number 1 go to colour!!! Such an epic purple

Loving Arctic Fox and the coverage and colour vibrancy this hair dye gives. It is also long lasting. I can get around 2-3 weeks of good purple before having to reapply.

I absolutely love this colour, it's awesome and has lasted so long.

Beautiful colour. Better than others I tried. Does stain skin and shower easy

best hair dye i have ever had

Fast postage , great product as described! Even got a yummy lolly with it

Colour is bright smell amazing

Loved the colours. They are fabulous. Sorry no photos.

Love artic fox, have used many different brands but always find the colours last, are vibrant and they smell amazing! Love this purple

This is my daughters go to colour . Great coverage and such a wonderful intense colour. Love it!

I mixed purple af with sunset orange and got this gorgeous maroon red and couldn't be happier

Absolutely love the color

This colour lasts longer than any others I have tried! Sometimes I can get up to 8 weeks of vibrancy. Smells great and easy to use!

This is my favourite colour ever. Nice deep and rich. Leaves hair feeling soft. Colour shown on bottle is accurate

The colour is so vibrant, I love it more and more each day. Purple AFA is the perfect name for this colour!

I've used this dye on my hair every time I've dyed it purple and every single time it comes out vibrant and lasts a long time. The scent to it is also very nice, and much better than the usual hair dye smell

i love the colour, but unfortunately its not for me but the brand is great, ill be going with wrath instead

I have dark hair with a couple of grey streaks up front, so historically have not had much luck with colour sticking/staying/standing out. This one did and with a bit of care (leaving it in for a whole day when you first dye it, washing hair with cold-ish water) it can last about a month and fades to a lovely maroon so yup, it's my jam.

Just as ordered and was delivered quick

Really pigmented colour, came out better than when i went to a salon and is lasting longer too.

Absolute stunning colour and lasts for a long time.