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Arctic Fox

Violet Dream | HAIR COLOUR [236ml]

Availability: In stock

or 4 payments of $6.98

COLOUR - VIOLET DREAM

Ready to stop and smell the violets? Violet Dream will give you a hint of spring in any season! This floral purple colour does have some strong magenta undertones and will generally fade into a pink shade. As a highly pigmented colour, Violet Dream will give a deep warm tint to darker shades of hair, and will cover up brassy tones without any issues. It will turn out best on hair that is around a level 7 or lighter!

#AFProTip: Try diluting this shade with Arctic Mist to get a gorgeous pastel pink/lavender!

Arctic Fox Hair Colour is cruelty-free, semi-permanent hair dye that is made only from vegan ingredients.

- 100% Vegan (Non-GMO)
- No Animal By-products
- Never Tested on Animals
- Extra Conditioning
- No Peroxide
- No Ammonia
- PPD Free
- DIY Formula
- Hydrating + Zero Damage
- Best Results With Pre-Lightened Hair
- Always Do a Patch & Strand Test Before Colouring

SIZE: 236ml / 8oz

ARCTIC FOX

Shop all Arctic Fox

PRODUCT DETAILS

COLOUR - VIOLET DREAM

Ready to stop and smell the violets? Violet Dream will give you a hint of spring in any season! This floral purple colour does have some strong magenta undertones and will generally fade into a pink shade. As a highly pigmented colour, Violet Dream will give a deep warm tint to darker shades of hair, and will cover up brassy tones without any issues. It will turn out best on hair that is around a level 7 or lighter!

#AFProTip: Try diluting this shade with Arctic Mist to get a gorgeous pastel pink/lavender!

Arctic Fox Hair Colour is cruelty-free, semi-permanent hair dye that is made only from vegan ingredients.

- 100% Vegan (Non-GMO)
- No Animal By-products
- Never Tested on Animals
- Extra Conditioning
- No Peroxide
- No Ammonia
- PPD Free
- DIY Formula
- Hydrating + Zero Damage
- Best Results With Pre-Lightened Hair
- Always Do a Patch & Strand Test Before Colouring

SIZE: 236ml / 8oz

ARCTIC FOX

Shop all Arctic Fox

POSTAGE + DELIVERY


AUSTRALIA
FREE DELIVERY - ORDERS OVER $99
UNDER $99 - $8.95

EXPRESS POST
0 - 500GM - $9.95
501GM - 1KG - $12.95
OVER 10KG - $14.95


NEW ZEALAND
FREE DELIVERY
 -
 ORDERS OVER $199
UNDER $199 - $15.95
EXPRESS - $24.95

  FAST DELIVERY - ORDER BEFORE 2PM FOR SAME DAY DISPATCH
  CLICK & COLLECT AVAILABLE FROM OURWINDSOR WAREHOUSE
  ALL ORDERS SENT WITH FULL TRACKING

FREE INSURANCE - All orders that select 'Signature on Delivery' during checkout receive Free Insurance, so if anything happens during transit with your order it will be 100% replaced!

Visit our Postage Page for more information >> HERE
RETURN POLICY


  30 DAY RETURN GUARANTEE
   You can return your item for a REFUND or STORE CREDIT
   ALL items can be returned EXCEPT : Final Sale Items plus underwear, bodysuits, wigs, swimwear, contact lenses, face masks, bodysuits, hosiery, earrings, cosmetics and opened hair dye, due to Australian health & hygiene regulations. Please note we follow all ACCC requirements & refunds/exchanges will be given on all faulty items not already stated in the description.
  Gift cards & YouPay Orders can not be returned and are not redeemable for cash.
  To Return items, simply post them back to us or drop by the Beserk Warehouse at Windsor, Queensland.
Visit our RETURNS Page for more information >> HERE 
SIZING + INFO

In addition to making great colour, Arctic Fox also donates a portion of their profits to help prevent animal abuse, and are (and always will be) 100% cruelty free and vegan. Arctic Fox donates 15% of its profits to help prevent animal abuse and foster animal liberation, and each purchase will assist in supporting charitable organisations such as Second Chance Animal Shelter, International Fund for Animal Welfare, Animal Hop and Wellness Foundation, and The Humane Society (USA) which provides hands-on care for more than one hundred thousand disaffected animals each year. Customers have asked if this means that Arctic Fox products can be used on their pets, since they contain no peroxide, ammonia, ethyl alcohol, or any other animal-tested nasties. However, your veterinarian knows best so we would advise consulting with your local vet before doing so!

HOW TO APPLY ARCTIC FOX HAIR DYE:

Because everyone’s hair is different, do a Strand Test and see the result of the colour before full application. We also recommend doing a Patch Test to confirm you're not allergic. 
Step 1. Shampoo and dry hair thoroughly.  Do NOT use conditioner.
Step 2. Use coconut oil around hairline and on ears to prevent staining of the skin (optional).
Step 3. Remove bottle cap and inner seal.
Step 4. Wear protective gloves for application, and pour desired amount into bowl.
Step 5. Apply colour evenly with colour brush.  Begin at the root of the hair and work it evenly through to the ends. Start nape of the neck and work upwards through the head and be sure to completely saturate the hair shaft.
Step 6. Place a plastic cap over the hair and leave colour on for at least 1/2 hour or more.  Arctic Fox hair colour will NOT damage your hair and has added conditioner, so leaving it on for longer will not hurt a thing.
Step 7. Rinse hair in tepid H2O thoroughly, until the water runs clear.  For the first rinse, do not rinse hair while showering!  Best bet is to rinse in the kitchen sink with cold water. To prevent colour bleeding make sure hair is completely dry before sleeping. In any case if you have stained your skin, remove the stain using the salon professional colour remover or a little rubbing alcohol.

HOW TO DO A STRAND TEST:

Step 1. Shampoo and fully dry the hair.  Do NOT use conditioner.  
Step 2. Select approximately 1 inch strands of hair in a hidden area of your hair.
Step 3. Evenly distribute the Arctic Fox hair colour to the selected test strands until it becomes frothy.
Step 4. Wrap the test strands with tin foil to protect the surrounding hair and let the colour process for at least 30 minutes.
Step 5. Rinse the test strands in cool water away from the face until water runs clear.
Step 6. Dry hair and see the colour outcome. It may be necassary to pre-lighten the hair prior to using the Arctic Fox hair colour for bright and vibrant hair colour that matches the colour swatch on the bottle.
Step 7. You may choose a different shade of Arctic Fox hair colour, or use Arctic Mist to dilute other colours for lighter shades, and/or mix different colours to achieve different results.
Step 8. You may repeat the test as needed.

HOW TO DO A PATCH TEST:

A preliminary patch test should be conducted before the product is applied.

Step 1. Select a small test are of skin behind the ear or in the inner fold of the elbow.
Step 2. Wash the test area of skin with mild soap and water and dry with a clean towel.
Step 3. Apply a thin coat of your specific Arctic Fox hair colour to the test area and let dry.
Step 4. Leave the test area uncovered and undisturbed for 24 hours.
Step 5. Examine the test area carefully.
Step 6. Do not use the product on the person tested if there are any signs of irritation.

    DO I NEED TO LIGHTEN OR BLEACH MY HAIR FIRST?

    You can definitely dye your natural hair without bleaching or lightening! But you will get different results depending on what level your hair is. If you want the brightest colour, you'll need to be in a blonde range of around level 8 or above for most AF shades. If you have darker hair, the colour will become dark and subtle, which can show up as a colourful tint in sunlight and bright indoor lighting! However, it may be difficult to see in regular indoor lighting and pastel shades most likely won’t show up. We always recommend doing a strand test to see how the colour turns out before applying it all over! 

    CAN I USE ARCTIC FOX ON GREY HAIR?

    Generally, yes! It can be hard to say for sure since unbleached hair can vary a lot in how well it takes colour, but if you stick with darker and more highly pigmented colours you should get at least a tint of colour to grey hair! If your hair is more of a dark grey, the colour might turn out a few shades darker and more subtle than it would look on lighter shades of hair, and unbleached hair does tend to lose colour faster as well.

    WHAT COLOURS WORK BEST ON UNBLEACHED HAIR?

    For unbleached hair, you want to stick with Arctic Fox's most pigmented colours like Purple AF, Ritual, or Aquamarine.

    DO I NEED TO USE A DEVELOPER/ACTIVATOR?

    No developer/peroxide is needed with our dyes! All of our colours are semi-permanent direct dyes, so they are ready to use straight from the bottle! You can mix/customize any colour by adding Arctic Mist Diluter or another colour from the Arctic Fox hair colour line!

    HOW LONG DOES THE COLOUR LAST?

    It can depend on a few factors such as the colour you are using, the level of your hair, and your personal hair care regimen, but on average the colour typically lasts between 4-8 weeks on bleached hair and about 2-6 weeks on unbleached hair. We have formulated our colour to be one of the longest lasting semi-permanents available but for the best results you will have to take care of your colour.
    Here are some tips to help you with the longevity:
    -Shampoo in cold water (as cold as you can stand it)
    -Use sulphate free and silicone free shampoo and conditioner, colour safe if possible!
    -Invest in dry shampoo (frequent shampooing will fade the colour)
    -Stay away from alcohol based styling products, since they are drying and will fade the colour
    -Turn down temperature settings on heat styling tools (high heat will strip colour)
    -Avoid chlorinated water and saltwater particularly, but even freshwater! Wear a swimming cap if you plan to swim, for the best results!
    -Add in some leftover colour to your conditioner to keep colour fresher, longer!
    Lastly, don't worry too much, we have more colour for you if you don't like cold showers.

    WHAT IS DRY SHAMPOO?

    Dry shampoo is your day 4 hair’s new best friend! Our vegan and cruelty-free dry shampoos consist of an all-natural powder that absorbs oil when puffed into the roots of hair. It leaves your hair looking clean, matte, and smelling fresh without weighing it down or having to wash it! This will extend your time between washes, resulting in less wear and tear on your hair and a longer life for coloured locks.

    BRAND INFO

    What is Arctic Fox Hair Colour?

    Arctic Fox Hair Colour is a Vegan & Cruelty-Free product designed by and for lovers of animals. It is vibrant, long-lasting, semi-permanent hair dye that is made in the USA. It is all 100% vegan, cruelty-free and each dye contains added conditioners to keep your locks healthy - no yucky oils or chemicals that will dry out your hair and make it difficult to deal with.

    How Did Arctic Fox Hair Dye Start?

    Founded in 2014 by model and animal lover Kristen Leanne, Arctic Fox is one of the fastest growing hair colour lines in the world. After bonding with her partner over a shared passion for colour, self expression, red wine and of course animals, they set out to create the best semi-permanent colours available today. Two years of research and development went into Arctic Fox to formulate a colour that is highly pigmented, bleeds less, and (this might even be the best surprising part) won't stain your sink.

    How to Dye Your Hair with Arctic Fox Hair Dye?

    First, shampoo and fully dry your hair without using conditioner. Remove the bottle cap and inner seal, and wear protective gloves. Make sure to test the hair dye on a strand of hair first and see the results before applying to the rest of your hair. Once you are happy with the way it looks, pour some hair dye into a bowl. Begin by applying the dye evenly, from the roots of your hair working down to the ends. Start at the nape of your neck and work up towards the head, making sure to completely cover the head shaft. Wrap your hair in a plastic cap and leave for at least 30 minutes to let the colour process. Rinse off your hair in a sink with cool water until the water runs clear.

    Where can you buy Arctic Fox Hair Colour?

    You can purchase the full range of Arctic Fox Hair colour at the Beserk Alternative Online Store in Australia. We carry their incredible range of Vegan and Cruelty Free colours.

    Is Arctic Fox Hair Dye Safe?

    Yes! Arctic Fox colours are 100% vegan, contain no animal by-products or any of the harsh chemicals often found in permanent dyes such as peroxide, ammonia, ethyl alcohol and PPD.

    Shop Arctic Fox's Expansive Range of Hair Colours

    Arctic Fox is long lasting semi-permanent colour that is easy to work with, conditioning and smells great! Arctic Fox is formulated to fade within the original colour spectrum, so as the colour fades the shades will continue to be the gorgeous tones that you've always wanted. This also means that creating lighter shades and pastels with the diluter, Arctic Mist, is much easier and more accurate than ever before!

    Join Beserk today as we offer you a massive range of Arctic Fox colours and hair dying tools. With every colour of the rainbow and more, you'll want to check them out before they go out of stock!!

    CONTACT BESERK

    Please contact us with any questions. We will reply asap!

    $18.95 AUD Aquamarine | HAIR COLOUR [118ml] Arctic Fox
    $27.95 AUD Aquamarine | HAIR COLOUR [236ml] Arctic Fox
    $18.95 AUD Frosé | HAIR COLOUR [118ml] Arctic Fox
    $27.95 AUD Frosé | HAIR COLOUR [236ml] Arctic Fox
    $18.95 AUD Girls Night | HAIR COLOUR [118ml] Arctic Fox
    $27.95 AUD Girls Night | HAIR COLOUR [236ml] Arctic Fox
    $18.95 AUD Iris Green | HAIR COLOUR [118ml] Arctic Fox
    $27.95 AUD Iris Green | HAIR COLOUR [236ml] Arctic Fox
    $18.95 AUD Neon Moon | HAIR COLOUR [118ml] Arctic Fox
    $27.95 AUD Neon Moon | HAIR COLOUR [236ml] Arctic Fox
    $18.95 AUD Neverland | HAIR COLOUR [118ml] Arctic Fox
    $27.95 AUD Neverland | HAIR COLOUR [236ml] Arctic Fox

    RECENTLY VIEWED

    What is Arctic Fox Hair Colour?

    Arctic Fox Hair Colour is a Vegan & Cruelty-Free product designed by and for lovers of animals. It is vibrant, long-lasting, semi-permanent hair dye that is made in the USA. It is all 100% vegan, cruelty-free and each dye contains added conditioners to keep your locks healthy - no yucky oils or chemicals that will dry out your hair and make it difficult to deal with.

    How Did Arctic Fox Hair Dye Start?

    Founded in 2014 by model and animal lover Kristen Leanne, Arctic Fox is one of the fastest growing hair colour lines in the world. After bonding with her partner over a shared passion for colour, self expression, red wine and of course animals, they set out to create the best semi-permanent colours available today. Two years of research and development went into Arctic Fox to formulate a colour that is highly pigmented, bleeds less, and (this might even be the best surprising part) won't stain your sink.

    How to Dye Your Hair with Arctic Fox Hair Dye?

    First, shampoo and fully dry your hair without using conditioner. Remove the bottle cap and inner seal, and wear protective gloves. Make sure to test the hair dye on a strand of hair first and see the results before applying to the rest of your hair. Once you are happy with the way it looks, pour some hair dye into a bowl. Begin by applying the dye evenly, from the roots of your hair working down to the ends. Start at the nape of your neck and work up towards the head, making sure to completely cover the head shaft. Wrap your hair in a plastic cap and leave for at least 30 minutes to let the colour process. Rinse off your hair in a sink with cool water until the water runs clear.

    Where can you buy Arctic Fox Hair Colour?

    You can purchase the full range of Arctic Fox Hair colour at the Beserk Alternative Online Store in Australia. We carry their incredible range of Vegan and Cruelty Free colours.

    Is Arctic Fox Hair Dye Safe?

    Yes! Arctic Fox colours are 100% vegan, contain no animal by-products or any of the harsh chemicals often found in permanent dyes such as peroxide, ammonia, ethyl alcohol and PPD.

    Shop Arctic Fox's Expansive Range of Hair Colours

    Arctic Fox is long lasting semi-permanent colour that is easy to work with, conditioning and smells great! Arctic Fox is formulated to fade within the original colour spectrum, so as the colour fades the shades will continue to be the gorgeous tones that you've always wanted. This also means that creating lighter shades and pastels with the diluter, Arctic Mist, is much easier and more accurate than ever before!

    Join Beserk today as we offer you a massive range of Arctic Fox colours and hair dying tools. With every colour of the rainbow and more, you'll want to check them out before they go out of stock!!

    In addition to making great colour, Arctic Fox also donates a portion of their profits to help prevent animal abuse, and are (and always will be) 100% cruelty free and vegan. Arctic Fox donates 15% of its profits to help prevent animal abuse and foster animal liberation, and each purchase will assist in supporting charitable organisations such as Second Chance Animal Shelter, International Fund for Animal Welfare, Animal Hop and Wellness Foundation, and The Humane Society (USA) which provides hands-on care for more than one hundred thousand disaffected animals each year. Customers have asked if this means that Arctic Fox products can be used on their pets, since they contain no peroxide, ammonia, ethyl alcohol, or any other animal-tested nasties. However, your veterinarian knows best so we would advise consulting with your local vet before doing so!

    HOW TO APPLY ARCTIC FOX HAIR DYE:

    Because everyone’s hair is different, do a Strand Test and see the result of the colour before full application. We also recommend doing a Patch Test to confirm you're not allergic. 
    Step 1. Shampoo and dry hair thoroughly.  Do NOT use conditioner.
    Step 2. Use coconut oil around hairline and on ears to prevent staining of the skin (optional).
    Step 3. Remove bottle cap and inner seal.
    Step 4. Wear protective gloves for application, and pour desired amount into bowl.
    Step 5. Apply colour evenly with colour brush.  Begin at the root of the hair and work it evenly through to the ends. Start nape of the neck and work upwards through the head and be sure to completely saturate the hair shaft.
    Step 6. Place a plastic cap over the hair and leave colour on for at least 1/2 hour or more.  Arctic Fox hair colour will NOT damage your hair and has added conditioner, so leaving it on for longer will not hurt a thing.
    Step 7. Rinse hair in tepid H2O thoroughly, until the water runs clear.  For the first rinse, do not rinse hair while showering!  Best bet is to rinse in the kitchen sink with cold water. To prevent colour bleeding make sure hair is completely dry before sleeping. In any case if you have stained your skin, remove the stain using the salon professional colour remover or a little rubbing alcohol.

    HOW TO DO A STRAND TEST:

    Step 1. Shampoo and fully dry the hair.  Do NOT use conditioner.  
    Step 2. Select approximately 1 inch strands of hair in a hidden area of your hair.
    Step 3. Evenly distribute the Arctic Fox hair colour to the selected test strands until it becomes frothy.
    Step 4. Wrap the test strands with tin foil to protect the surrounding hair and let the colour process for at least 30 minutes.
    Step 5. Rinse the test strands in cool water away from the face until water runs clear.
    Step 6. Dry hair and see the colour outcome. It may be necassary to pre-lighten the hair prior to using the Arctic Fox hair colour for bright and vibrant hair colour that matches the colour swatch on the bottle.
    Step 7. You may choose a different shade of Arctic Fox hair colour, or use Arctic Mist to dilute other colours for lighter shades, and/or mix different colours to achieve different results.
    Step 8. You may repeat the test as needed.

    HOW TO DO A PATCH TEST:

    A preliminary patch test should be conducted before the product is applied.

    Step 1. Select a small test are of skin behind the ear or in the inner fold of the elbow.
    Step 2. Wash the test area of skin with mild soap and water and dry with a clean towel.
    Step 3. Apply a thin coat of your specific Arctic Fox hair colour to the test area and let dry.
    Step 4. Leave the test area uncovered and undisturbed for 24 hours.
    Step 5. Examine the test area carefully.
    Step 6. Do not use the product on the person tested if there are any signs of irritation.

      DO I NEED TO LIGHTEN OR BLEACH MY HAIR FIRST?

      You can definitely dye your natural hair without bleaching or lightening! But you will get different results depending on what level your hair is. If you want the brightest colour, you'll need to be in a blonde range of around level 8 or above for most AF shades. If you have darker hair, the colour will become dark and subtle, which can show up as a colourful tint in sunlight and bright indoor lighting! However, it may be difficult to see in regular indoor lighting and pastel shades most likely won’t show up. We always recommend doing a strand test to see how the colour turns out before applying it all over! 

      CAN I USE ARCTIC FOX ON GREY HAIR?

      Generally, yes! It can be hard to say for sure since unbleached hair can vary a lot in how well it takes colour, but if you stick with darker and more highly pigmented colours you should get at least a tint of colour to grey hair! If your hair is more of a dark grey, the colour might turn out a few shades darker and more subtle than it would look on lighter shades of hair, and unbleached hair does tend to lose colour faster as well.

      WHAT COLOURS WORK BEST ON UNBLEACHED HAIR?

      For unbleached hair, you want to stick with Arctic Fox's most pigmented colours like Purple AF, Ritual, or Aquamarine.

      DO I NEED TO USE A DEVELOPER/ACTIVATOR?

      No developer/peroxide is needed with our dyes! All of our colours are semi-permanent direct dyes, so they are ready to use straight from the bottle! You can mix/customize any colour by adding Arctic Mist Diluter or another colour from the Arctic Fox hair colour line!

      HOW LONG DOES THE COLOUR LAST?

      It can depend on a few factors such as the colour you are using, the level of your hair, and your personal hair care regimen, but on average the colour typically lasts between 4-8 weeks on bleached hair and about 2-6 weeks on unbleached hair. We have formulated our colour to be one of the longest lasting semi-permanents available but for the best results you will have to take care of your colour.
      Here are some tips to help you with the longevity:
      -Shampoo in cold water (as cold as you can stand it)
      -Use sulphate free and silicone free shampoo and conditioner, colour safe if possible!
      -Invest in dry shampoo (frequent shampooing will fade the colour)
      -Stay away from alcohol based styling products, since they are drying and will fade the colour
      -Turn down temperature settings on heat styling tools (high heat will strip colour)
      -Avoid chlorinated water and saltwater particularly, but even freshwater! Wear a swimming cap if you plan to swim, for the best results!
      -Add in some leftover colour to your conditioner to keep colour fresher, longer!
      Lastly, don't worry too much, we have more colour for you if you don't like cold showers.

      WHAT IS DRY SHAMPOO?

      Dry shampoo is your day 4 hair’s new best friend! Our vegan and cruelty-free dry shampoos consist of an all-natural powder that absorbs oil when puffed into the roots of hair. It leaves your hair looking clean, matte, and smelling fresh without weighing it down or having to wash it! This will extend your time between washes, resulting in less wear and tear on your hair and a longer life for coloured locks.



        30 DAY RETURN GUARANTEE
         You can return your item for a REFUND or STORE CREDIT
         ALL items can be returned EXCEPT : Final Sale Items plus underwear, bodysuits, wigs, swimwear, contact lenses, face masks, bodysuits, hosiery, earrings, cosmetics and opened hair dye, due to Australian health & hygiene regulations. Please note we follow all ACCC requirements & refunds/exchanges will be given on all faulty items not already stated in the description.
        Gift cards & YouPay Orders can not be returned and are not redeemable for cash.
        To Return items, simply post them back to us or drop by the Beserk Warehouse at Windsor, Queensland.
      Visit our RETURNS Page for more information >> HERE 


      AUSTRALIA
      FREE DELIVERY - ORDERS OVER $99
      UNDER $99 - $8.95

      EXPRESS POST
      0 - 500GM - $9.95
      501GM - 1KG - $12.95
      OVER 10KG - $14.95


      NEW ZEALAND
      FREE DELIVERY
       -
       ORDERS OVER $199
      UNDER $199 - $15.95
      EXPRESS - $24.95

        FAST DELIVERY - ORDER BEFORE 2PM FOR SAME DAY DISPATCH
        CLICK & COLLECT AVAILABLE FROM OURWINDSOR WAREHOUSE
        ALL ORDERS SENT WITH FULL TRACKING

      FREE INSURANCE - All orders that select 'Signature on Delivery' during checkout receive Free Insurance, so if anything happens during transit with your order it will be 100% replaced!

      Visit our Postage Page for more information >> HERE

      Customer Reviews

      Based on 11 reviews
      91%
      (10)
      0%
      (0)
      9%
      (1)
      0%
      (0)
      0%
      (0)
      M
      Miri Te-Brugge
      Arctic fox

      Never used any other brand!

      T
      Taylor
      Love

      Favourite brand of dye

      B
      Bridgette Anderson
      💜💜💜

      Gr8t Service, Fast Delivery & I 💜💜💜 my Arctic Fox hair colour.
      Thanku Kindly Beserk ~🖤~

      L
      Lisa
      Love this colour

      Works so well and mixes with Wrath to give a nice magenta

      H
      H.
      LOVE JUST LOVE

      I love all my Arctic fox colours they are amazing and as if you can't go past having your hair smell like bubblegum

      J
      Jesse
      Best dye out!!

      I mix this with purple AF to get the purple I have for my split dye, it’s a slightly different shade each time I do touch ups but I kind of love that! A little more of this and it’s a brighter purple that fades to violet/magenta colours, a little more purple AF and it’s a deeper vibrant purple that fades all different shades of purple with some magenta undertones, I love it so much! 🥰💜

      N
      Nat Hanson
      My go to Brand for in your face hair 😍

      Please someone kiss the creator of Arctic Fox for me?! I absolutely LOVE the colour range, and the smell..... OMG...... 🤤 Ive been using it for years now. Not only is it awesome just how highly pigmented the colours are, but it conditions your hair at the same time! And i mean, who wouldn't want to sit in a room smelling similar to bubblegum!? Just be warned, IT STAINS! I use two pairs of gloves most times as my nails usually put holes in them. Cover what you don't want to get any dye on (its on my roof 🫣🤣)..... and make sure you wash it out PROPERLY! Yes, scrub that scalp clean....else youll be like me and end up with coloured sweat streaks running down your face at work 🤣🤣🤣🤣 My best work yet courtesy of Arctic Fox Virgin Pink, Aquamarine & Violet Dream 😍😍

      M
      Michelle
      Best semi permanent colour Ive had

      Smells amazing. Easy to apply. Looks great. Couldn't be happier with this.

      P
      Pam

      Very nice pink based purple. Has good coverage and smells like grape zombie chews 💜

      L
      Lisa
      Love this color

      I mix with Wrath, so it is not as dark on my hair. I love the bright Magenta colour it creates.

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