Purple AF | HAIR COLOUR [236ml]

Love love this is get 2 mths colour with fantastic fade out

Very happy with this product and colour!

I’ve been dying my hair different colours for years, this is the best dye I’ve ever used, my hair always feels amazing after dying it! I currently have a purple and black split dye, I mix this with the violet dream colour and always get beautiful shades! 💜💜

I had fading blonde hair so I decided instead of going through a painstaking process of re-doing my roots, I would go back to multi coloured hair and I have to say I was not upset at the results!

Lovely

My fave hair colour!

Love this colour

This colour is brilliant, smells good, and lasts ages in your hair!

The dye and the packaging was extremely good!!

very strong coverage covers grey

So happy with the colour, the right amount of vibrancy i was after! Love it!

Amazing Purple colour.

Love this colour so so so much will be using it a lot in the future. Purple does not take in my hair and fades within a week this did not do this at all. amazing and vibrant love it.

love this colour, I've used it so many times and it has never failed me!

Perfect hair colour. Suits me

Pretect

Absolutely love this product, great colour,smells great and left my hair feeling soft and silky

Perfect colour pigment that is easy to remove if accidentally stained something. Smells amazing but i’ve found it comes out easier than other hair dye brands.

Arctic fox is always my go to. It smells amazing, makes my hair feel softer after using it, and doesn't stain my whole bathroom and skin like other brands I've tried.

I'm definitely a purple girl so this colour has been my go to for many years now.

After decades of trying different purples this Purple AF is the GOAT! Long lasting and gorgeous coverage 💜

I love the Arctic Fox range and had tried out a few of their purples. I've now fallen in LOVE with purple AF, it is so bright and fun and unfortunately gets me stopped in the street lots with people asking how I achieved such a beautiful result

Amazing purple, stays in super well. Easy to use and hides orange lifted hair. 💜

Love it. Easy to use. It is a good consistency that goes on easy with a brush and does not drip. Colour is a deep but vibrant purple that I love. It has not damaged my hair and feels just like normal. Too early to tell how long it will last or fade.

Favourite hair dye brand. Will be a frequent buyer for life! Would highly recommend to all.

Love the purple af, I've got medium brown wasn't sure what to expect. Came out dark but in certain lighting beautiful, haven't seen it in the sun yet but I can tell it will show it's true colours.

Great. Nice and bright

If you want purple, don't bother with the rest. Turns your bleached bits vibrant purple, and your not so lightly bleached bits a lovely darker purple. Really conditioning too, so it helps with any processing damage you might have done. I've never had an issue with this particular colour bleeding and staining pillowcases etc either.

It's absolutely my favourite colour! Lasts ages, smells like grape bubblegum, and I get so many compliments!

These colours last alot longer then most semi-permanent colours. They also fade to a nice colour making it easier to leave it longer between re-dye.

Super fun to mix too!

Smells great