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Directions

Plum | HAIR COLOUR [100ML]

Sale price$13.95 AUD
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PRODUCT DESCRIPTION

Recommended as part of a balanced collection... giving hair a delicious red-purple look, Plum is a cool and warm colour, with its mix of blues and reds.

Soft, silky hair never goes out of style. That’s why all Directions colours contain a conditioning formula that nourishes hair from first application.

All Directions colours can be mixed with each other to create your own unique shade!

100% Vegan & Cruelty-Free!

Weight: 100ml

Please Note: For vibrant results the colour should be used on bleached or pre lightened hair, or can be used on untreated hair to achieve a subtle tint.

Instructions:
- Always carry out a patch test on your skin first
- Wash your hair and towel dry
- Apply dye to your hair, spreading evenly with a tint brush or comb
- Allow to develop for around 20 - 45 mins
- Rinse out dye until the water starts to run clear

DIRECTIONS

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Directions Plum - Front View
Plum | HAIR COLOUR [100ML] Sale price$13.95 AUD
  • 5 stars: 6 (100%)
  • 4 stars: 0 (0%)
  • 3 stars: 0 (0%)
  • 2 stars: 0 (0%)
  • 1 star: 0 (0%)
B
B.t.
Directions is still the best

As always directions is my fav, super bright and beautiful

S
S.
Gorgeous Purple!

I was a little sceptical because I had never used Directions before but I really lovvvveee this purple. It's the perfect purple really, it's bright and it's lasted a while too. It's kind of like a Amethyst like purple.

R
R.W.
Favourite colour favourite brand

As always, plum directions *never* lets me down. The purple is super vibrant almost iridescant. As it washes out it goes into a beautiful ombre' with the blue undertones. I've been using this colour for years and I only need to re-dye every 2 months, and thats because of regrowth!

R
R.W.
My absolute favourite

I've been using this colour for year. I love it. It lasts well and as it washes it leaves a beautiful gradient to the blue underbase. It is a commitment to the blue however, as purples and greens have a blue base that will stain your hair. I find this to be a positive for me though!

L
L.K.

alright smell, was great on my hair, colour was very vibrant but the purple is more of a blue purple and washed out to blue, wasn't planned but still didn't mind as it was nice

H
H.M.
Perfect dye

I had a specific colour I was wanting to switch to so tried many brands including some other popular ones on this website yet they didn't take or were very dull, this brand on the other hand is highly pigmented and just what I needed. Worth the money and will continue to buy again

25.4K
830

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