The Pravana brand promise: to empower stylists by providing superior products at an unprecedented value that will enhance their professional and personal lives.

Founded in 2004 by 30-year industry veteran Steve Goddard, Pravana brings stylists around the world groundbreaking, cutting edge products that are revolutionising the hair and beauty industries, one strand at a time. The brand's core mission is to provide unparalleled, high-performance beauty solutions to both customers and salon professionals everywhere, through a range of carefully curated, innovative hair care products that are formulated from only the best ingredients available to the beauty industry.

Pravana's complete range of continuously evolving hair products include the award-winning ChromaSilk permanent creme colour, creative colour category leader VIVIDS, the PURE LIGHT blonding collection and THE PERFECT BLONDE toning line as well as a full collection of styling, texturising and after colour care to meet virtually every hair and beauty need and requirement, whether you are doing it at home in your own bathroom, or are a professional hairdresser working out of a salon.

Beserk stocks such products as the ChromaSilk range, including creme developers, express violet, pearl, and clear toners, and the Neons range in blue, pink, yellow, pastels range blissful blue, pastels too cute coral, and Vivids range in all colours!

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The Pravana philosophy goes beyond traditional product creation by redefining and re-inventing personal hair care with a caring and passionate commitment towards only the highest quality of product precision, underscored by a responsible approach. Regarded as one of the most influential beauty brands, Pravana curates the latest in beauty trends. They don't follow trends - they make their own! The brand continuously cultivates never-before-seen, inspirational techniques, formulas, and look books in collaboration with the industry's most prolific stylists with an engaged following of over one million fans across all social media.

HOW TO APPLY PRAVANA CHROMASILK VIVIDS IN 7 EASY STEPS!

Before application, consider your natural base colour, as well as any highlights of bleach application you have on your hair. For best results which are true to displayed tones on Pravana Vivids tubes, you need to have bleached hair. However, the basic use instructions still apply to the full range of colours.
ChromaSilk Vivids contain elfe flower extract, true unicorn root, and sea buckthorn oil to provide a unique formula for fresh tones that simultaneously colours and nourishes your locks.

To use the Chromasilk range, follow the instructions below:
Step 1: Choose from Chromasilk Vivids Colour chart
Step 2: Do not add any developer
Step 3: Apply Pravana Chroma colour directly, straight from the tube
Step 4: Allow colour to process for 30 minutes
Step 5: Use the colour at room temperature. (Shorten the time to 20 minutes if you use heat.)
Step 6: Thoroughly wash out the colour
Step 7: Apply shampoo and lather until the water is clear.
The unique characteristic of Pravana Vivids is that they are somewhere in between permanent and direct dye. This lets you colour your hair effortlessly and get long-lasting results.

HOW TO MIX PRAVANA VIVIDS!

Another way to use Vivids is to go for the Clear range that allows diluting colours. You shouldn't mix Pravana Vivids Clear-Dilute with Pravana Vivids Clear-Pastel: Vivids Clear provides bright, vibrant colours while Vivids Pastel provides muted tones.

If you don't dye straight from the tube, follow the steps below:
Mix it in a ratio of 1:1 ½. (Use one part colour and one-and-a-half part developer.)
10 Vol Pravana Creme Developer for intense colouration
20 Vol Pravana Creme Developer for lighter colouration
To enhance colour with ChromaSilk Creme Hair Color:
Mix one part of Pravana Vivids Everlasting and one part of ChromaSilk

To reduce the intensity and get pastel tones:
Mix one part of Pravana Vivids Everlasting Pastel Potion with either:
Other Pravana Everlasting dyes or
ChromaSilk Creme Hair Color.

You can truly transform your hair with Pravana. If you lack ideas about the change you'd like to make, take a look at the inspirational ideas about the most popular Pravana shades below.

HOW TO CARE FOR YOUR PRAVANA VIVIDS TREATED HAIR!

Since Pravana Vivids are semi-permanent, you need to adjust your hair care routine with products that extend its long-lasting effects. Pravana offers a range of intense treatment shampoos, masks, and nourishing conditioners that remove buildup and gently cleanse your hair while providing vitamins, minerals and oils that are essential to keep it healthy. You can correct a shade done poorly. However, it will still take some time if you want a more radical change. Getting to the perfect colour is possible, but not always that simple if you lack experience with Pravana Vivids. After all, there are so many shades.When unsure, visit your hairdresser. Consult the Pravana Vivids Colour Chart several times before applying rainbow mixes to your locks. Take it easy with pastel tones if you want to check if a colour suits you. 

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