Magic Charm | HAIR DYE [118ml]

This hair dye is such a nice colour!! My hair is super shiny and soft after rinsing it out. Will definitely be purchasing again.

I love the consistency of this, made it really easy to dye my hair even though it’s really long. I mixed it with Cranbaby to make it a bit smokier, and also I probably should’ve used a bit more, still love it!

I used Magic Charm on my non-bleached roots to create an ombre with Smokey Mauve, and I absolutely loved it. My natural hair is quite dark brown and it turned out a quite dark purple, almost black shade, with the pink picking up in the light. The only downside is that this shade stains your scalp and towels, so you have to thoroughly rinse it out, but the results as definitely worth it. I would totally recommend this on dark hair, especially if you want to still have some colour but give your roots a break from bleaching.

Hey, fist time dyer here, and honestly this was amazing. Loved the colour, especially mixed with a little blue to give me a purple. And it's super simple! I think I used less than half a tub on my first try (I have strawberry blonde hair) getting as dark as I can, so you can also get multiple uses out of a single tub too. Highly recommend and excited to try others in the same vein.

the colour transfer was brilliant, and the formula wasn't runny which is really impressive, and the longevity of the colour exceeded my expectations as it stayed in my hair for up to 10 weeks for application on natural blonde hair. if there is only one thing that occurred when using this colour is that the pigment got into my scalp and with 5cm of regrowth did I find out that my hair was growing out blue. (I found out because my mum was doing an experiment relating to DNA sampling from hair I let her borrow a strand of my hair which was dyed and her instructor pointed out that the blue pigment was in fact my natural regrowth but the rest of the strand was this shade of pink *the blue regrowth only works when you dye your hair every 1.5 weeks btw*) and even after 10 weeks my hair was still growing out blue but other than that I recommend this colour for anyone who wants a dark pink that is still a little bit vibrant.

Really beautiful colour. Goes on quite dark which and after first rinse it stays a deep purpley colour which I love.. but after a week and I wash my hair it fades into this pinky red colour. I got sent the old formula so I wonder if the new formulas deep/dark colour holds better