WE LOVE ARCTIC FOX.... HERE'S WHY! Posted on 22 Jan 13:44 , 0 comments

"Never allow others to make your decisions. Accept no one's definition of your life, but live freely and define yourself." -- Arctic Fox

In addition to making fantastic, vivid hair colour, Arctic Fox also donates 15% of their profits to help prevent animal abuse.


arctic fox logo banner


Arctic Fox has always, and will always be, 100% Cruelty-free and Vegan.


vegan cruelty free


And like Beserk, Arctic Fox supports many animal charities and organisations, including the Second Chance Animal Shelterthe International Fund for Animal Welfarethe Animal Hope & Wellness Foundation, and The Humane Society.

These charities work tirelessly to find homes for abandoned animals, run clinics to help injured animals, perform animal rescues, and provide hands-on care for voiceless animals who are suffering all over the world.


animal charities

the humane society


Arctic Fox are in a position to help and that's exactly what they are doing!

Founded in 2014 by model and animal lover Kristen Leanne, Arctic Fox is one of the fastest growing hair colour lines in the world. Kristen has had a long love affair with bright, vivid hair colors. But like many, she struggled with the shortcomings of available brands. After bonding with her partners over a shared passion for colour, self expression, red wine and of course animals, they set out to create the best semi-permanent colours available today.  


rainbow hair


Arctic Fox contains no drying alcohols, PPDs, or harsh chemicals. Arctic Fox is long lasting semi-permanent colour that is easy to work with, conditioning and smells great. All semi-permanent colours will fade, but not all fade equally. Arctic Fox is formulated to fade within the original colour spectrum, so as the colour fades, the shades will continue to be the gorgeous tones that you always wanted!


Check out Beserk's massive range of Arctic Fox Hair Dye Products HERE


That, Beserkers, is why we are in love with Arctic Fox.