Attitude Hair Dye is the brainchild of Rebecca and Rob van Berkel, a family business founded in 2020, stemming from their established webshop, Attitude Holland, dating back to 1999. Dedicated to embracing uniqueness, they were inspired to create a local hair dye brand that allows you to express your Attitude not only through clothing but also through your hair!

Their hair dyes are a labor of love, developed with care and creativity, including the concept, colours, and names, all inspired by our vibrant community. As a part of their commitment to quality, they've tested their dyes together with customers, ensuring their satisfaction!

Looking for a brand that lets you express your individuality through vibrant hair colours? Look no further - Attitude Hair Dye is Vegan, Cruelty-free and lovingly created in the Netherlands! With a wide range of shades, bleach, hair care and commitment to quality, they empower you to create a hairstyle that reflects your Attitude! 

At Attitude Hair Dye, they understand that your hair is more than just a fashion statement – it’s an extension of your personality! That’s why they offer an impressive selection of dynamic and intense colours that are sure to make heads turn. Whether you’re going for a daring neon look or subtle pastel highlights, their innovative formula ensures long-lasting, fade-resistant colour that will keep you looking fabulous!

What sets Attitude Hair Dye apart is our dedication to hair health. Attitude believes that you shouldn’t have to compromise the integrity of your hair for stunning colour. That’s why their dyes are formulated with nourishing ingredients that protect and strengthen your locks during the colouring process. You can experiment with confidence, knowing that your hair will stay healthy and vibrant! At Attitude Hair Dye, wthey’re not only passionate about hair; they’re also passionate about the planet!

They prioritise sustainability by using recyclable packaging and minimising their environmental impact. With Attitude Hair Dye, you can embrace your unique style while making a responsible choice for the future. So, whether you’re a trendsetter looking to make a bold statement or simply want to add a touch of creativity to your everyday look, Attitude Hair Dye is your go-to brand. Unleash your style, show off your attitude, and make your mark with our vibrant range of colours. Explore our collection and discover the perfect shade that speaks to you!