NEW! Sanrio YuMe Block Sets! Which one is your fave?! 🎀👀

Hey Beserkers! We have the ULTIMATE kawaii drop for all our Sanrio stans and cuteness collectors out there! 😍 We’re SO excited to introduce the brand new Sanrio YuMe Summer Wunderland Block Sets, now available at Beserk!

That’s right: Hello Kitty, Kuromi, Cinnamoroll, My Melody, and Pompompurin have landed in the most pastel-perfect building block form EVER and we are living for it! Whether you’re a seasoned builder, a die-hard Sanrio collector, or someone who just wants to brighten up their space with adorable decor, these new YuMe block sets are exactly what you need.

These aren’t just your average bricks. They're interactive, collectible, and absolutely overflowing with character charm. Let us walk you through both the Mini Series and the Large Sets, so you can find your faves (or let’s be real, collect them all 🥰).

💖 MINI SERIES: YuMe Blocks Summer Wunderland Mini Construction Sets -

Small in size, HUGE in cuteness! These adorable mini builds range from 114 to 210 pieces each and feature playful summer scenes straight from Sanrio’s imaginary Summer Wunderland Water Theme Park. Each one is the perfect desk display or mini gift idea and trust us, you’re gonna want the full lineup!

✨ Hello Kitty Hot Air Balloon (210 Pieces)

Fly high with Hello Kitty in her pastel-coloured hot air balloon! This set features a rotatable basket and rideable design, perfect for dreamy displays and adventurous imaginations. Bring the magic of the skies to your shelf!

🍮 My Melody Teacup Sundae (114 Pieces)

My Melody and sweets? Say no more. This sugary build looks like it came straight from a dessert dream. The teacup sundae design oozes pastel vibes and brings the magic of an enchanted ice cream parlour right into your space!

🏊 Cinnamoroll Float Rental (164 Pieces)

Float away with Cinnamoroll at the cutest beach day ever! Featuring playable floats that can swap between models, this one is great for mixing and matching throughout your Summer Wunderland park.

🍹 Pompompurin Juice Bar (125 Pieces)

It’s juice time! This adorable bar comes with customisable fruit displays and a water slide (yes, a slide!) that takes this refreshing setup to a whole new level. Pick where your Pompompurin figure goes to serve that fresh-squeezed realness!

🍧 Kuromi Parfait Fountain (146 Pieces)

A fountain of parfait? YES PLEASE. This mischievous dessert-themed set has a rotatable fountain and personalised fruit accessories. It’s just the right amount of punk and sweet – just like Kuromi herself.

Each set contains all the pieces, easy-to-follow instructions, and limitless joy! 🌿

💡 LARGE SETS: YuMe Blocks Summer Wunderland Playsets

Now we’re talking big builds, these immersive Summer Wunderland water park playsets range from 280 to 450 pieces and come with intricate designs, interactive elements, and super sturdy builds.

Perfect for serious collectors or anyone looking to build their very own Sanrio-themed wonderland right at home!

☀️ Hello Kitty Donut Ship Ride (280 Pieces)

Sail away on the sweetest donut ship you’ve ever seen! With soft colours and cute detailing, this set includes movable ride parts and Hello Kitty ready to captain the sugary seas.

🌴 Cinnamoroll Wave Pool Cafe (398 Pieces)

Sip drinks poolside at this adorable floating cafe. Designed with a wave pool, seating areas, and colorful umbrellas, this one is a relaxing little piece of summer paradise you’ll never want to take apart!

🌺 My Melody Ferris Wheel (388 Pieces)

A full-on working Ferris Wheel? We’re not kidding. This scenic and dynamic piece features bright pastels, intricate heart-shaped carts, and My Melody overseeing the view. Total heart eyes.

🎢 Kuromi Swing Ride (439 Pieces)

Get a little wild with Kuromi on this goth-meets-kawaii carousel swing ride! The unique shape, interactive swings, and magical vibes make it one of our absolute faves in the whole range.

🏊 Pompompurin Water Slide (336 Pieces)

Slide into cuteness with Pompompurin’s own water slide adventure! Colourful bricks, twisty slides, and summery props make this set the centerpiece of your entire Summer Wunderland.

🎉 Why We’re OBSESSED:

• 🚀 Interactive Fun: Moving rides, rotatable fountains, and playable accessories bring each scene to life.

• 🌟 Top-Tier Quality: Durable, vibrant pieces with detailed instructions to make every build a breeze.

• 💫 Stress-Relieving: Seriously satisfying to build and even more delightful to display.

• 📅 Perfect Gifts: From kids to adult collectors, these are an absolute yes for birthdays, holidays, or just because.

• 🌈 Collectible AF: Each piece is designed to connect and expand your Summer Wunderland theme park. Start with one, end up with the entire Sanrio universe!

🏡 Build Your Dream Sanrio Summer -

At Beserk, we LIVE for the blend of cuteness, creativity, and personality! That’s exactly what these YuMe block sets deliver. Each one is a small escape into a world where everything is adorable and everything makes sense. Whether you’re an avid builder or simply love displaying kawaii treasures, this collection is pure joy in brick form.

Ready to build your Summer Wunderland?

📍 Shop the full range of Sanrio YuMe Block Sets right now before they disappear!

Your Sanrio squad is waiting...

With love,
Beserk xx