At Beserk, we absolutely love bold hair colours from electric neons to dreamy pastels but sometimes you want something a little more natural while still being totally stunning. That’s exactly why we’re so excited to introduce the NEW Naturals AF range from Arctic Fox, now available at Beserk!

The Naturals AF Collection brings you rich, dimensional shades that sit beautifully within natural colour palettes while still delivering the vibrant, high-quality formula that Arctic Fox fans know and love. These semi-permanent dyes are designed to enhance your hair with glossy, wearable tones that feel polished, modern, and effortlessly cool.

Even better? Like all Arctic Fox hair colours, the Naturals AF range is 100% cruelty-free and vegan, meaning you can achieve gorgeous hair while staying kind to animals and the planet. 🖤

Let’s dive into this stunning new lineup and discover the five beautiful shades available in the Naturals AF collection.

What Makes the Naturals AF Range So Special? -

The Naturals AF range from Arctic Fox is perfect for anyone looking to refresh their hair with rich, natural tones that still deliver shine, depth, and personality.

Unlike traditional boxed dyes, Arctic Fox’s semi-permanent formula is gentle on your hair while still providing vibrant colour payoff. The formula conditions as it colours, leaving hair feeling soft, smooth, and hydrated.

Some of the reasons we absolutely love the Naturals AF range include:

• Semi-permanent formula that gradually fades

• Conditioning ingredients that help keep hair soft and healthy

• Vegan and cruelty-free formulation

• No harsh chemicals like ammonia or peroxide

• Highly pigmented shades that provide beautiful colour results

Whether you’re experimenting with natural tones for the first time or simply want to refresh your current colour, this collection makes it easy to achieve salon-worthy results at home.

Golden Hour – The Glow of Sunset

First up in the Naturals AF lineup is Golden Hour, a radiant golden blonde shade inspired by the magical moment just before sunset.

Golden Hour delivers a luminous golden tone that adds warmth, shine, and softness to blonde hair. It’s perfect for anyone wanting to enhance light hair with a sun-kissed glow that feels natural but still vibrant.

This shade works beautifully for:

• Reviving dull blonde hair

• Adding warmth to light hair tones

• Creating a glossy golden finish

• Refreshing faded blonde colour

The result is hair that looks bright, warm, and glowing, just like the golden light of sunset.

If you love effortless blonde tones that feel soft and radiant, Golden Hour is an absolute dream.

Ruby Red – Bold, Rich and Naturally Unforgettable

Next up is Ruby Red, a stunning deep red shade that brings serious richness and intensity to your hair.

This colour is designed to create a luxurious, vibrant red tone that feels bold but still wearable. Ruby Red delivers incredible shine and depth, making it perfect for anyone wanting to turn heads without going into neon territory.

Ruby Red is ideal for:

• Enhancing natural red hair

• Creating deep crimson tones

• Refreshing faded red dyes

• Adding rich colour dimension

This shade truly lets you own your glow, delivering a rich red that feels dramatic, confident, and timeless.

If you’ve ever dreamed of luxurious ruby-toned hair, this shade might just become your new favourite.

Apricot Anarchy – Sweet, Juicy and Full of Dimension

If you love warm, playful colours, Apricot Anarchy is going to steal your heart.

This unique shade blends apricot and brown tones together to create a vibrant yet wearable colour that feels fresh and full of personality. The result is a warm, juicy hue that adds incredible dimension and shine.

Apricot Anarchy works beautifully for people who want something different from traditional browns or reds. It’s warm, lively, and full of character.

Perfect for:

• Adding warmth to medium hair tones

• Creating unique copper-apricot hues

• Enhancing natural brunette hair

• Achieving dimensional colour with personality

The name says it all - Apricot Anarchy is playful, bold, and bursting with flavour.

Enchanted Espresso – Deep, Cozy and Luxurious

For lovers of rich brunette tones, Enchanted Espresso is pure magic.

This shade is a deep, warm brown that feels luxurious, cozy, and beautifully dimensional. It’s the kind of colour that looks glossy and elegant while still having that subtle depth that makes brunette hair so captivating.

Enchanted Espresso is perfect for:

• Deepening natural brown hair

• Enhancing shine and richness

• Refreshing faded brunette tones

• Creating a dark, warm finish

If you love deep coffee-inspired shades that feel sophisticated and polished, Enchanted Espresso is the perfect choice.

It’s bold without being overpowering - the ultimate cozy brunette.

Diet Cola – Cool, Classic and Effortlessly Stylish

Last but definitely not least is Diet Cola, a smooth medium brown shade that offers a cool twist on classic brunette hair.

Diet Cola is designed to deliver a balanced brown tone that feels modern and refreshing. It sits beautifully between light and dark browns, making it an incredibly versatile shade for many different hair types.

Perfect for:

• Refreshing medium brown hair

• Adding shine and tone balance

• Enhancing natural brunette shades

• Achieving effortless, everyday colour

This shade proves that natural colours can still be bold, stylish, and full of personality.

Diet Cola is smooth, cool, and endlessly wearable.

Why We Love Arctic Fox Hair Colour! -

At Beserk, we’ve always been huge fans of Arctic Fox and their Naturals AF range is no exception!

One of the things that makes Arctic Fox stand out is their commitment to ethical beauty. Every single colour they create is vegan and cruelty-free, meaning no animals are harmed in the creation or testing of their products! Isn't that super sick?!

For us, that’s incredibly important. Being able to offer hair colour that aligns with cruelty-free values while still delivering amazing results is something we’re proud to support.

Arctic Fox formulas are also known for being:

• Ultra conditioning

• Highly pigmented

• Long lasting for semi-permanent dye

• Gentle on hair

That means you get colour that looks beautiful while keeping your hair feeling soft and healthy.

Who Is the Naturals AF Range Perfect For?

The Naturals AF collection from Arctic Fox is perfect for a wide range of people, including:

First-time hair dye users -

If you’re new to colouring your hair, these shades are a great starting point. They provide beautiful results without being too dramatic.

People wanting natural colour refresh -

If your current colour has faded or lost its shine, these shades can revive and refresh it.

Those wanting subtle colour change -

The Naturals AF shades are ideal if you want something noticeable but still natural looking.

Anyone who loves cruelty-free beauty -

With vegan ingredients and cruelty-free production, Arctic Fox remains a favourite among ethical beauty lovers.

Shop the NEW Naturals AF Range at Beserk now!

We’re so excited to welcome the Naturals AF Collection from Arctic Fox to Beserk. These five stunning shades - Golden Hour, Ruby Red, Apricot Anarchy, Enchanted Espresso, and Diet Cola - prove that natural hair colour can still be bold, vibrant and full of personality.

Whether you’re refreshing your brunette tones, adding warmth to blonde hair, or experimenting with rich reds and apricot hues, the Naturals AF range makes it easy to achieve gorgeous colour at home.

And with the added bonus of vegan, cruelty-free formulas, you can feel just as good about the products you’re using as you do about how amazing your hair looks.

So if you’re ready to embrace beautiful, natural-inspired hair colour with the trusted quality of Arctic Fox, the Naturals AF range is waiting for you right here! 🖤 Love, Beserk!