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The Pretty Cult was started in late 2015 by Arielle Salsa as a creative outlet and a way for her to replicate the clothing she saw in films and on her favorite musicians. Since then, The Pretty Cult has grown into a company based around the individuality of its patrons whether they be misfits, dark hearts or the magickally inclined! With all clothing being meticulously designed and hand printed by Arielle herself!

The Pretty Cult holds onto its small business ideals as a way to never lose sight of the community it represents. It’s mission is to continue to push the boundaries of what a clothing company can be, while continuing to blur the line between fashion and the rock n roll mentality! 

At Beserk we love all the incredible stunning products created by The Pretty Cult which is why we now stock a variety of their awesome goodies! Ranging from tea towels and tote bags to tapestries, jewelleryand more amazing products! Search The Pretty Cult collection for their amazing gothic items perfect for anyone and everyone! 

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