‘You are the artist, hair is the canvas, Pulp Riot is the paint!’

For years, people have been creating hair productsfor stylists, who have never spent a day working behind the chair.  David & Alexis Thurston, the founders, create and test Pulp Riot products inside of Butterfly Loft, their hair salon in Los Angeles, California.

Born during the digital revolution, Pulp Riot has emerged as the professional beauty brand with the highest level of engagement on social media, which enables them to carry out their mission of giving artists a global platform to gain more exposure and to be more successful, to deliver superior and accessible streaming education, and to link the industry worldwide through their digital network! 

When they launched Pulp Riot in 2016, it was just the two of them creating products inside of their salon. Now, an army of artists across the world march alongside them, and together they’ve been responsible for disrupting a stagnant industry, putting the power back into the hands of the artist. The result? Pulp Riot is the fastest growing professional hair color brand worldwide!