Sugarpill is an innovative and bold approach to dramatic, bright self-expressive make-up brought to us by the amazing Amy Doan! Her dream began in 2003 when she started running her own DIY punk fashion line called Shrinkle. While showing off her clothing line, many people noticed her dramatic and intense make-up looks, which was actually theatre paint, that was inspired and adapted from the performers in underground drag clubs she had been frequenting since she was a, and I quote "Fake ID-toting teen"!

Amy was highly frustrated by the standards and products being perpetuated by the beauty market, promising to accentuate the natural beauty and conceal flaws, with their suggestions on what to wear with what and warning against mixing bold eyes with bold lips, forever conceptualizing our standards of what's normal and what's not. Just like us here at Beserk, Sugarpill aims to provide you with the unknown, the unusual and the vibrancy that is life and self-expression. Sugarpill has made it their own mission to remove the barriers that are societal expectations with their amazing range of Cruelty-Free products and formulas.

There's no turning back once you open your heart to Sugarpill, from natural nudes, to vibrant neons, every look is achievable. With products from eyeshadows and lipsticks to highlighters and fake eyelashes, Sugarpill is always looking to expand their ranges whilst still staying true to their mission: to provide you with the freedom to express yourself however you want! Join us here at Beserk while we celebrate individuality with Sugarpill!