{"product_id":"all-nighter-hair-colour","title":"All Nighter | HAIR COLOUR","description":"\u003cp\u003e\u003cstrong\u003eAll Nighter | HAIR COLOUR\u003cbr\u003e\u003c\/strong\u003e\u003cbr\u003eOne of the fastest growing and innovative colour brands brings us long-lasting, intense hair colour that does not transfer onto other strands or into other colours. Amongst the longest-lasting unnatural hair colours, Pravana's ChromaSilk Vivids range delivers bright, rich semi-permanent shades in a conditioning form.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003cbr\u003e– Paraben-Free\u003cbr\u003e– Zero Phthalates\u003cbr\u003e– No animal testing\u003cbr\u003e– Free from MEA and DEA\u003cbr\u003e– EPA and CARB compliant\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDirections:\u003c\/strong\u003e\u003cbr\u003e1. Pre-lighten hair to desired level using PRAVANA Pure Light Power Lightener.\u003cbr\u003e2. Hair must be freshly shampooed and completely dried before applying.\u003cbr\u003e3. Apply colour section-by-section for complete and even coverage. No developer needed.\u003cbr\u003e4. Process 20–30 minutes at room temperature, then shampoo with Vivids Colour Protect and rinse with cool water.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eVolume:\u003c\/strong\u003e 90ml\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(255, 42, 0);\"\u003e\u003cstrong\u003ePRAVANA CHROMASILK\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Pravana","offers":[{"title":"Default Title","offer_id":43987310575750,"sku":"PCS-VVAnight","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0836\/9167\/files\/pravana-all-nighter-hair-colour-4.jpg?v=1779215443","url":"https:\/\/www.beserk.com.au\/products\/all-nighter-hair-colour","provider":"Beserk","version":"1.0","type":"link"}