The Pravana brand promise: to empower stylists by providing superior products at an unprecedented value that will enhance their professional and personal lives.

Founded in 2004 by 30-year industry veteran Steve Goddard, Pravana brings stylists around the world groundbreaking, cutting edge products that are revolutionising the hair and beauty industries, one strand at a time. The brand's core mission is to provide unparalleled, high-performance beauty solutions to both customers and salon professionals everywhere, through a range of carefully curated, innovative hair care products that are formulated from only the best ingredients available to the beauty industry.

Pravana's complete range of continuously evolving hair products include the award-winning ChromaSilk permanent creme colour, creative colour category leader VIVIDS, the PURE LIGHT blonding collection and THE PERFECT BLONDE toning line as well as a full collection of styling, texturising and after colour care to meet virtually every hair and beauty need and requirement, whether you are doing it at home in your own bathroom, or are a professional hairdresser working out of a salon.

Beserk stocks such products as the ChromaSilk range, including creme developers, express violet, pearl, and clear toners, and the Neons range in blue, pink, yellow, pastels range blissful blue, pastels too cute coral, and Vivids range in all colours!